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Asia-Pacific is not one power strip market. Australia and New Zealand, Singapore, Hong Kong, Malaysia, Japan and India each use different plug systems, voltages and approval schemes. In several of them, power strips and multi-way adaptors are regulated as higher-risk products that need third-party certification before sale. This guide helps importers, distributors and private-label brands plan a regional range without treating APAC as a single relabeling exercise.
The region spans at least four incompatible plug families: Type I in Australia and New Zealand, Type G in Singapore, Hong Kong and Malaysia, Type A/B in Japan, and Type C/D/M in India. Each needs its own receptacle, plug, internal layout and approval. A "universal" socket does not remove the need for country approval.
Australia, Singapore, Malaysia, Japan and India require a mark or registration before relevant power strips, portable socket-outlets or multi-way adaptors can be sold. The local importer or brand usually acts as the registered or responsible supplier. The manufacturer supplies the test reports, certificates and production control that support that registration.
Integrated USB-A and USB-C ports differentiate a range. Buyers should state single-port and shared output separately and confirm whether the USB module changes the certification scope.
Linear power boards remain common for desks and entertainment units. Tower and compact formats serve home-office, bedside and small-apartment use. Hospitality buyers often ask for overload protection, individual switches and a robust cord.
| Market | Supply and plug | Scheme and standard for power strips / adaptors | Mark |
|---|---|---|---|
| Australia | 230 V, 50 Hz; Type I (AS/NZS 3112) | Electrical portable outlet devices to AS/NZS 3105; Level 3 in-scope equipment under the EESS, requiring a Certificate of Conformity and registration by an Australian responsible supplier | RCM |
| New Zealand | 230 V, 50 Hz; Type I | Shares AS/NZS 3112 and AS/NZS 3105; confirm New Zealand supplier obligations per project | RCM |
| Singapore | 230 V, 50 Hz; Type G | Portable socket-outlets (SS 145-2) and multi-way adaptors (SS 145-3) are Controlled Goods under the CPS Scheme | SAFETY Mark |
| Hong Kong | 220 V, 50 Hz; Type G | Electrical Products (Safety) Regulation (Cap. 406G): plugs and adaptors to BS 1363 or BS 546; certificate of safety compliance required | — |
| Malaysia | 240 V, 50 Hz; Type G | Multiway adaptors (MS 589-3) and plugs are regulated electrical equipment; Certificate of Approval from the Energy Commission | SIRIM-ST label |
| Japan | 100 V, 50/60 Hz; Type A/B | Table taps and extension cords are “extension cord sets” (延長コードセット), a Specified Electrical Product under the PSE law, requiring third-party conformity assessment | Diamond PSE with “コ” |
| India | 230 V, 50 Hz; Type C/D/M | Plugs and socket-outlets up to 250 V / 16 A require BIS certification to IS 1293; confirm the scope for complete extension boards | ISI mark |
Standards and schemes are cited for sourcing orientation and change over time. Confirm the current edition, scope and conformity route for the exact model with a recognized certification body.
| Decision area | Questions to resolve before quotation | Why it matters |
|---|---|---|
| Country list | Which countries at launch, and which later? | Each plug system is a separate platform and approval. |
| Registered supplier | Who will hold the local registration for EESS, CPSO, Energy Commission, BIS or PSE notification? | Most schemes register the local supplier, not only the factory. |
| Electrical rating | Voltage, current, total power, outlet count and simultaneous use? | Ratings differ by country (for example 10 A in Australia vs 13 A Type G). |
| Protection | Overload protection, surge protection, individual switches or child-safety shutters? | Affects the standard applied, cost and positioning. |
| USB configuration | USB-C and USB-A count; single-port and total output? | The USB module may affect certification scope. |
| Cord and plug | Cord length, conductor size, plug style and cord material? | Must match the local standard and use case. |
| Documentation | Test reports, certificates, registration records and inspection criteria? | Required for registration, customs and marketplace listings. |
Plan Type I, Type G, Type A and Type C/D/M products as separate platforms that share an industrial design where practical.
Confirm ratings, protection, USB output and the certification body before cosmetic customization. Build certification lead time into the launch plan.
Keep approved components, cord, enclosure, USB module and labeling under change control. A change may require re-assessment.
LONGRICH POWER supports APAC B2B and private-label programs with platform selection, engineering review, sampling, documentation planning and production.
Our Australian customers act as the responsible supplier and hold the EESS registration and RCM marking. LONGRICH has also supplied programs that customers sell in Singapore and Malaysia, where the customer holds the SAFETY Mark or SIRIM-ST approval. LONGRICH supports each approval with samples, test documentation and controlled production of the certified configuration.
MOQ is 1,000 pcs per model as standard, or from 500 pcs per model on existing models with your logo and neutral packaging. Stock samples ship in about 3 days; mass production takes about 35 days for 1,000–5,000 pcs.
Related market guides: UK power strip market · US and North America power strip market
Yes. Electrical portable outlet devices tested to AS/NZS 3105 are higher-risk in-scope equipment under the EESS. They need a Certificate of Conformity, registration by an Australian responsible supplier and the RCM mark.
The plug system is shared, but the approvals are not. Singapore requires the SAFETY Mark, Malaysia requires Energy Commission approval with the SIRIM-ST label, and Hong Kong requires a certificate of safety compliance under Cap. 406G.
Yes. Table taps and extension cords are regulated as extension cord sets, a Specified Electrical Product under the PSE law. They require third-party conformity assessment and the diamond PSE mark with the “コ” indication.
List the launch countries, local registered supplier, outlet count and rating, protection features, USB configuration, cord specification, format, estimated volume, branding, packaging and required documents for each country.